PLAY 3D PRINTED ‘VINYLS’ ON FISHER-PRICE’S TOY RECORD PLAYER
Fisher-Price’s toy record player from the 1970s has gotten an update thanks to the fascinating world of 3D printing and the folks over at Instructables. It’s easy to find the classic Fisher-Price record player online– but before, you were stuck listening to children’s songs like ‘Humpty Dumpty’ and ‘Twinkle-Twinkle Little Star’ on the device. Now, thanks to 3D printing, you can be your own music producer and create custom records to play on the iconic toy.
STARTUP HOPES TO POWER THE NEXT-GENERATION OF EDUCATIONAL APPS
Always a hot topic, the nation’s education system has gained more attention with election coverage this year as an industry in need of change. One startup, Clever, hopes to help the education system by providing tools to update and automate the system’s antiquated technology.
WALMART BREAKS GROUND ON LARGEST GREEN ROOF IN PORTLAND
The retail giant is building a 40,600 square-foot Eco Roof in Oregon. It will be Walmart’s second largest private green roof, as the retailer’s Chicago location boasts the chain’s largest green roof with its 70,000-square-foot EcoGarden.
The store will also feature several other environmentally-friendly components, including skylights and lighting systems with daylight monitoring, flooring made from recycled fly ash, and a HVAC system that will recycle heat produced by the building’s freezer units. Both the lower and main portions of the roof will be covered with vegetated systems, and the ecoroof will be visible from the I-5 freeway in North Portland.
Asked if he thinks this is a good time for hip-hop, he enthuses about how inclusive hip-hop is: “It provided a gateway to conversations that normally would not be had.” And now that rap’s reached this unprecedented level of cultural acceptance, maybe we’re finally free to celebrate the form without needing to continually defend it.
"Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest."
We’re living in an age of convergence and disruption, and one of the things being heavily disrupted is the passive role of the consumer to receive an ad message. It’s dead easy to simply ignore, block, filter ads at this point. So in order to thrive, advertisers have to go into the culture-making business — making original content that is so compelling that audiences seek it out.
One way to do that is overt storytelling — something far beyond a bunch of beautiful people sizing each other up around a pool to sell alcohol. There’s no narrative tension there. But there is some flat-out amazing storytelling in advertising already. There’s a powerful Nike ad going around right now, basically about a fat kid running, and it’s incredibly inspiring. That’s the right direction. Building on an emotional dynamic to tell a story that makes people feel and seek out more, that’s what transmedia is all about.