Ritz Crackers Launches CheeseRank, Your Go-To-Guide For All Things Cheese

Ritz Crackers wants to become the leading authority on cheese. Enter CheeseRank, a community where connoisseurs and everyday fans can share their love of cheese. The WordPress web site allows visitors to browse recipes, read reviews and articles or find the perfect cheese to suit any occassion.



As with any project, the first step is understanding the target user. Who are they? What are they looking for? What are their goals and expectations? These are just a few of the questions to answer when developing personas or user stories.

Once we’ve uncovered enough insights about the user and the product, we can start to plan the experience. Sitemaps are diagrams to help sketch the structure of a website or application and organize the content hierarchially.

Annotated wireframes visualize the design and adaptive prototypes simulate the experience before development.

“Using design as a vehicle to inspire and help people is my passion.”