Jeremy D. Williams

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Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips

Lay’s has decided to break the mold and show you there’s nothing to hide: 100% real potatoes, vegetable oil and a pinch of salt.


To make it simple, +Castro and BBDO Argentina decided to use real potatoes to offer a Lay’s sampling in a unique venue in the main POS in Argentina by inviting people to insert potatoes in a special machine: The Lay’s Machine.

@jeremydwill + #PSFK 

July 21, 2012

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